Digital Designer

Job Purpose
Responsible for creating customer centric, commercially viable and beautiful brand designs within specific deadlines. Developing and delivering visual content including landing pages, emails, banners, video, social media, enhancements and occasional homepages that delight, engage and inform users across all digital platforms.

Job Requirements

Education/Certification and Continued Education
• Bachelor’s degree or equivalent in graphic design, visual communication, or related field

Years of Experience
• 5+ years of experience in a fashion or luxury agency or in-house environment

Knowledge and Skills
• Ability to work quickly and on many projects at once, changing priorities if necessary.
• Knowledge of HTML, CSS, Responsive web design a plus
• Experience with Wireframing/Prototyping tools a plus to demonstrate interaction design
• An interest in online shopping/e-commerce.
• Organized and good time management skills
• Ability to show initiative and enthusiasm for constantly improving the content of the site
• Strong sense of typography and layout and good attention to detail
• Awareness of good contemporary digital design & pixel perfection
• Confident with Search engine optimization (SEO)
• Experience with video, animation and motion graphics highly regarded
• Ability to effectively and clearly present and communicate ideas

Additional Requirements
• Experience designing cross-platform, understanding the specifics of designing for Desktop, Mobile, Tablets and Apps
• Professional-level expertise in Adobe Creative Suite (CS6, Photoshop, Illustrator, and InDesign)
• Knowledge of Sketch is preferable

Essential Roles and Responsibilities

Functional Roles and Responsibilities
• Responsible for all web/design layouts for the web site, email templates, product images, banners, landing pages, social media and other graphic elements that delight, engage and inform users.
• Manage projects from conception through to completion, keeping all stakeholders updated throughout the process
• Working closely with Editorial, Marketing and UX teams to translate data driven briefs into exciting and engaging creative that drives conversion.
• Translate business and marketing objectives into designs that are clear, compelling, visually exciting, and easy to understand.
• Implement design using brand-standard colors, images, type style, and layout to ensure a unified approach to providing an engaging brand experience for the customer.
• Continually maintain awareness of customer’s user behavior to maximize their experience and to generate sales
• Review all digital outputs before they go live and ensure consistency in all work
• Work within designated budgets, timelines, and branding guidelines.
• Maintain and develop scalable design strategies through the use of templates
• Contribute to the evolution of the brand image
• Mobile first approach to all visual campaigns
• Undertake research to keep on top of trends, innovative technologies and competitor activity to ensure the brand stays ahead of competitors